When the theme Flower Power was announced for the Walk to End Alzheimer’s in Coeur d’Alene, Idaho, local Life Care associates set out to win the Best Costume category for the second year in a row.
Life Care Center of Coeur d’Alene and Life Care Center of Post Falls sent 25 representatives to the walk on Sept. 29, 2015. Donna Birch, marketing director for both centers, kept the costumes a secret from the community until the day of the walk. Bryan Lindsay, executive director at the Post Falls location, showed up at the event dressed as a beekeeper, and the other walkers swarmed in dressed as bees.
The walkers created a lot of buzz with their bright costumes and creative signs that said “Bee Supportive” and “Take the Sting(er) out of Alzheimer’s!”
“People are still talking about the costumes when I see people in the community,” said Birch.
At the end of the walk, the Life Care team indeed received the Best Costume award.